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Users of the free and commercial versions of Viivo will have one year of support. If you’ve relied on Viivo to protect your files in Dropbox or elsewhere on the Web, you need to find another encryption solution sooner rather than later. In late June, PKWARE announced the end of life for Viivo encryption. However, and pardon my French, but most of us can spot a “whack job.” Therefore, if a potential client decides not to meet with you because of what he sees or reads on the Internet, it’s probably a good thing.Īll Rights Reserved Beverly Michaelis 2017 I know that negative reviews can be hurtful and maddening – especially when the source is motivated to keep attacking. While it is important to monitor what people are saying about you online, try to have a thick skin. Responding will only spur on the commentor. Other than overwhelming the negative review with your own positive content, there isn’t much you can do when a non-client complains. Examples include immigration law, debt collection, or defending a client accused of a crime. I’ve known many lawyers who received negative “reviews” from non-clients – either disgruntled opposing parties or those who are motivated to attack the lawyer because of her practice area or representation of a particular client. If the negative review comes from a non-client: It will take time and effort, but your content can and will push the negative review below the first page of search results.
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In addition to Davis’ suggestions about adding basic biographical data and a description of your services, list yourself on free online legal directories, blog, update your Website, post to social media, share photos, and reshare/repost content. The good news is that you can exploit the quantity/quality preference of search engines by contributing your own accurate and valuable information. The more online engagement surrounding a negative thread, the more prominent it will become. Remember: search engines use algorithms based on quantity and quality. Why? Responding to a negative review in any fashion will cause it to rank higher in search results. I suggest doing this privately and leaving the online post alone. Your best tactic is to encourage the client to contact you. If the negative review comes from a client: Direct readers to other forums where your representation is regarded more “fully, accurately, and favorably”.
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As Davis points out, “not every opinion (on the Internet) must be contested.” If, however, you feel you must respond, Davis offers three ethically permissible approaches: Provide clients with professional and competent work product.Use disclaimers when participating in online legal forums.Contribute accurate and valuable information regarding yourself and your firm.See Oregon RPC 1.8(a), and 16 CFR Part 255 relating to FTC regulation of endorsements. Offer incentives for a positive review without considering the ethical and legal implications.Fail to screen for conflicts in an online legal forum.Form an unintended attorney-client relationship in an online legal forum.Attempt to restrict clients from posting negative reviews.Sue the source of the negative review for defamation.Engage in real-time interactions that violate in-person solicitation rules.Fail to promptly update information when it changes.Use subterfuge (employees posing as satisfied clients offering glowing reviews).Allow misleading information that creates false expectations regarding fees, results, or your firm’s resources.Reveal information relating to the representation of a client.

Also included are my two cents on best practice recommendations.
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The following excerpt describes what you cannot do, what you should not do, how to preempt negative reviews, and how to respond to a negative review. While Davis’ article focuses on ethical dos and don’ts, it also contains solid practical advice. The July issue of the Oregon State Bar Bulletin features an excellent article by Linn Davis entitled “ Responding to Negative Online Reviews: Reputation Management.” If you’ve ever received a negative review, or fear that negative content is inevitable, this post is for you.
